Are you getting fed up with feeling like you need to be dancing on reels to get results on social media?
When reels first came out there was a lot of dancing, pointing and looking silly. I’ll be honest, I quite like a silly reel. I've been known to create a few myself.
But if the thought of busting a move online fills you with dread, don’t worry. There are plenty of other ways to promote your small business and start bringing in sales.
Here are 5 ways to promote your business that aren’t dancing on reels!
1. Newsletters
Come on. You knew I was going to say this! As I sat down to write this I received a newsletter and ended up buying a notebook I love (but didn’t need), that is the power of email marketing.
Newsletters work because someone is inviting you into their inbox, they've signed up and they want to read what you have to say. They are really easy to set up and send too. Join The 5 Day Newsletter Fix if you’re not sure how.
2. Other video content
Reels aren’t the only way to use video on your social media and you don't even need to show your face. Show us your brilliant products in short clips or collect your images together and turn them into a reel without dancing. Get used to going live with the ‘practice audience’ feature on Instagram if you are feeling nervous.
Try some time-lapse videos, show us your hands making your products or share an audio about your services. Reels don’t have to be you dancing, you can talk to the camera and share a tip or advice with us too.
3. Document what you do
Documenting what you do is one of the best ways to promote your business in a way that feels natural and easy.
People are nosey, we love to see the behind the scenes and we love to find out what makes you different to another business. If you’re opening a new shop, take us along for the journey. If you’re launching a new product, give us a teaser. It doesn’t have to be fancy, just show us what you’re up to.
4. Blogging
You can bet that this blog started it’s life as a newsletter and it will probably go on to be an Instagram post and a lead magnet too.
Blogging is brilliant way to keep your website updated, improve your SEO and provide value for your clients with long form content they can get stuck into. If you've got a topic you can talk about in more detail, share it in a blog.
5. Social media
Of course I couldn’t finish this blog post without mentioning social media. Instagram is more than just reels, there are so many ways you can give value and sell your products and services on social media.
I love it when a post stops me in my scrolling and catches my eye with a value packed carousel. Or I see a great picture of a product I’ve been looking to buy with really clear details on where I can get it.
If you love dancing on reels, please carry on!
But if you feel like that’s the only way to create content and it’s stopping you from talking about your business, just know there are loads of ways you can promote your business. Choose the ones you feel the most confident doing.
When you feel confident with your marketing it will come through in your content and your ideal customers will know exactly who you are and what you do.
If you’re ready to promote your business with ease and no dancing reels, try one of these this week!
