Gold Medal Marketing

It’s not very often that my Social Sunday newsletter falls on the 1st!


The start of a new month is a great time to think about what you want the next 31 days to bring.


What are your plans for August?


Will you be taking some time off or going full steam ahead with your marketing?


August is going to be a month of preparing for me, I’ve got a big September and October that I need to get ready for!



But today I’m sitting here on a rainy Sunday watching the Olympics thinking how amazing the athletes are.


The amount of time, energy and focus that goes into training for that moment.


We know how hard they work to get that success when it’s sport, so why do we often forget it when it comes to our businesses?


So much of the same time, energy and focus is needed to grow a business, but we think there’s a magic shortcut or tip.


We’ve all seen people who are an overnight success… but we don’t see that it’s actually taken 10 years for them to get there.


Now, I’m not comparing an Olympic athlete to someone with a successful Instagram account.


But I think there are a few things that running a business and training for an event have in common.


Consistency


Planning


Determination


Rest


The consistency to keep going and do what needs to be done even when you don’t really want to.


A plan to get you to where you want to be (created by a trainer who knows what they’re doing!)


The determination to get whatever it is you’ve set your mind to.


And knowing when it’s time to rest.


Some of these we are good at and some we need some support.


I won’t be taking part in the Olympics anytime soon, but if there’s a gold medal for working on your business, I’m going for it!