How to build a content library using Adobe Express
- Hannah Isted
- Apr 9
- 3 min read
One of the topics that comes up the most when I’m talking to small business owners about content is how to stay consistent.
Running a business can be unpredictable. Unexpected things happen, both positive and negative, that take our time and attention. To stay consistent, I have a library of content that I can always use to promote my business effectively. When you’re building a library of content you can save yourself so much time by using the tools in Adobe Express to improve your system for creating and repurposing content.
Here are my five favourite tools and how you can get the most out of each of them!
Brands & Apply Brand
As someone who is not a graphic designer (but luckily married one!) the Brand and Apply Brand feature is a game changer. In Adobe Express you can set up your brand and quickly access all of the key information including colours, fonts, logos, assets and templates.
I set up a new brand for each of my projects, whether I’m promoting Create Your Content Library or a free workshop.
I can easily click ‘Apply Brand’ when I’m using the Adobe Express templates and create content quickly. I don’t need to worry about my branding staying consistent and I don’t need to go searching for a colour code because it’s all saved and ready to use!
Templates
Talking of templates, if you need some inspiration or want to create a quick library of content, templates are the way to go. When we're building a library of content we’ll start with the written content first. When you have things like emails, transcripts, workshops and longer form content, it’s much easier to create multiple pieces of short form content for social media.
When you find a key sentence or a section that could be a great carousel post, search Adobe Express for a template and drop the text in. It speeds up the content creation process and takes away any worry you have about creating engaging designs when you’re not a designer.
Complex edits in a single click
When you’ve made your graphics it’s easy to share them in the correct size for different platforms with just one click.
I love using this feature for sharing my Instagram graphics to stories, but it’s also great if you’re planning to run ads too. Use the feature to quickly resize your content so it fits every platform and share a consistent message in your marketing.
Commercially safe generative AI
When I first created Create Your Content Library, I loved playing around with the AI features in Adobe Express to create additional assets that would work perfectly with the images we had taken in our local library. I used these for the slides and it really speeds up the content creation process because I found that I wasn’t getting stuck on the visual side of the slides.
Day to day, I love to use features like ‘remove object’ to tweak my images before I share them. There’s always a sneaky dog paw or a cable in a picture that I'd rather remove.
Content Scheduler
The final tool which will really help if you’re short on time is the content scheduler. Once you’ve created all your amazing content you can schedule it for exactly when you want it to go out. This is perfect for those unexpected weeks when you're short on time or when you know you’ll be busy during a launch or on holiday.
The content scheduler means you can easily plan out what you’re going to post and how often throughout the month. Giving yourself a little bit of time at the start of each month means you can have a library of content scheduled and ready to go!
I love using Adobe Express to help me create content quickly and easily that I can add to my library. Try out Adobe Express at adobe.com/express and then let me know below what YOU love about it!
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