When the clock strikes 12 on 31st October I’m ready with the fairy lights and cheeseboard to celebrate the start of the festive season.
I LOVE Halloween, but I’m ready for all that Christmas brings and I know this year more than ever we’ll be celebrating for as long as we can.
I’ve seen lots of posts on Instagram saying ‘Shop Small, Start Early’ and it’s true.
This year Royal Mail are going to be busier than ever so the sooner we start shopping the better, and who really needs an excuse?!
So, small business owners, if you haven’t already it’s time to start to start letting us know what you have for sale at Christmas!
But rather than churning out the same type of content, think a little differently.
How can you help your customers REALLY solve their problems at this time of year?
Every December I face the same dilemma…. My nan’s birthday is on Christmas Eve. I think I’ve got Christmas sorted and then I remember there needs to be a separate birthday present too. There's lots to celebrate in November and December, so don’t forget the other occasions that take place this time of year in your marketing. Then you have the people who are always the hardest to buy for. Can you help your customers with gifts for someone they always leave till last?
The new boss that you picked in Secret Santa, but you’ve only met on Zoom.
Your boyfriend’s dad (although Tom’s lovely dad is thankfully easy to buy for!)
Something for your best friend that will arrive in the post in one piece
When you promote your gifts, you're not just selling a product. Think how they will make the giver and the receiver feel. Giver - Ticks a gift off their list, they're glad they could shop local, they know the person will love it. Receiver - Feels happy that someone knows them so well! Whatever you do, don’t freeze and panic. Now is the time to promote the business you work so hard on. Your customers are there and they’ll support you, but they need to know how.