I’ve just been out for my first ever trail run and I loved it. I can’t wait to do more training before the Vale Coastal Run in April.
Last night we went out to dinner at Brother Thai in Cardiff.
It was absolutely delicious. If you’re local I would recommend, there are vegan options and dishes that aren’t spicy if you’re a korma girl like me.
One of the things that stood out was that the menu was very small.
Literally, it was A5 size.
But it only had a few choices for each type of dish and we knew all of them would be great which made it very easy to pick.
Do you see where this is going? It sounds like content pillars to me.
If I said to you ‘You can write about ANYTHING for your post today’ you’d probably procrastinate on what to put.
But if I said ‘You can write something informative for your post today’ you’d hopefully start thinking about what you can help your audience with.
This is why content pillars are so great, because they help you get specific about what you’re going to say.
If you’re feeling overwhelmed, content pillars are a great way to narrow down your posts.
Mine look like this and if you go on my Instagram page you can (hopefully!) see which post is which.
Entertaining - Usually a reel. It’s important for me that I bring some fun to my content!
Informative - A post with information that is going to help you, usually a carousel. On these posts I’m aiming for saves and shares.
Personal - Pictures of me! Because I work one to one with clients, it’s important for me to show my face and my personality.
Promotional - Talk about an offer or a service, remind people how they can work with you. When I’m launching I will usually mention the thing I’m launching in most of the posts.
Having these content pillars means I can see if I’m missing one of my key themes when I’m creating content for the week.
We'll cover content pillars and creating amazing content in the first session of Be Your Own Social Media Manager, my 4-week course starting in January.
My advice for you today is to try content pillars and see if they would work for your marketing!