Marketing is a marathon not a sprint

A couple of weeks ago I signed up for the Manchester Marathon.


I’ve always thought I’d do it one day, maybe for my 30th birthday or later down the line.


But something the other week just made me want to register, and if you know me you’ll know that patience is not one of my strong points


So here we are, in 8 months time I’ll be heading to Manchester to run a marathon!


Hannah Isted Marketing Social Media Manager

I might be running on my own, but you can bet I’m getting as much help as I can for the rest of it.


Before I’d even signed up I spoke to my dad, who I watched run the London Marathon in 2004.


I spoke to my friend Clair who told me the one to avoid.


I signed up for a free training plan and daily emails.


I spoke to my lovely PT Sian, who has run a marathon before and can help get a plan together.


I bought myself a Garmin watch. Okay this wasn’t essential but it really is nice.


I asked for as much help as I could get.


I’m not the first person to do this and I definitely won't be the last, so why wouldn’t I use the support and experience of the people who’ve done it before?


The same goes for your marketing.


I know it can be tricky asking for help, but why not make the most of the people willing to share their knowledge?


Don’t make things harder than they need to be, ask someone who’s already doing what you want to do for help.


Research the best email newsletter service and read a blog from someone who's studied them all.


Listen to podcasts on PR (I can recommend a great one ;))