This week I started working with a new client which is always exciting!
If you’ve read my ‘Be Your Own Social Media Manager’ eBook you’ll know the steps I take when I work with a new client.
First we start with their target audience. Who they are, what their problem is and where you can find them.
Then we look at how we’re going to reach them and what they want to hear.
But one thing a lot of people struggle with is what to say when I ask them 'what is your social media goal? ‘What do YOU want?’
If I could wave a magic wand and your social media gives you everything you want, what would it be?
For most of us, the obvious answer is more sales.
Social media followers should = sales, otherwise why would you spend money having someone else manage it for you?
But when you look closely, it’s not always that simple.
Sometimes we aren’t ready to sell yet, we want to build an audience that supports us first.
Sometimes we’re fed up with social media and we just want to use it to make friends and get to know people.
Sometimes we actually don’t want sales.
I started working with a company in April who didn’t want anymore sales, they needed to catch up on the orders they already had.
Can you guess what they sold?
Hand wash.
Rather than post links to the website, we focussed on who had already bought.
Retaining the customers they had was the goal, not finding new ones.
If you’re struggling with your social media management and creating new content, keep your goal in mind.
When you’re posting think to yourself - does this get me closer to my goal?
Today my goal is to drink tea, watch Breaking Bad and update my Pinterest. I can’t think of a better way to spend a Sunday.
If you need help with your social media management, a grey Sunday is the perfect day to sit down and read my eBook! Click here to get a copy.
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