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Why lockdown cliches could be good for your business

There are plenty of lockdown cliches going around and I know I’m guilty of many of them.

When we don’t know what to do with ourselves we often take inspiration from the internet and it means we all end up doing the same thing!

While you might not need another loaf of banana bread, if it gives you something to do and a distraction from what’s going on in the world, just go for it. I know I will be!

Here’s a few lockdown cliches that could actually be good for your business.


Who’s been experimenting with TikTok? I haven’t signed up yet, but I am seeing loads of people making accounts and posting their videos online. While your ideal target audience might not be on TikTok, if it gets you practising making video content it’s definitely time well spent.

Spending more time on social media

Who’s screen time app is showing embarrassing numbers this month? Most of us are spending more time on social media and while mindless scrolling doesn’t benefit anyone, using the time to engage with new accounts could help grow your social media and attract new customers, whether you’re open or shut.

Baking bread

We baked a loaf of bread the other day and it was so much fun. You’ll probably find the pictures making their way onto my social media and it’s not because I’ve got a great recipe. Showing what you’re up to is a good way for your followers to find out more about you and show a behind the scenes of your business. If your weekends are spent baking, show them! You might even be able to swap recipes.

Reading books

The number of books I’m ordering is going up everyday. If you’re reading more in lockdown, why not making it something relevant for your business? I’m reading Superfans by Pat Flynn at the moment, or of course you could read my eBook to help you improve your social media and grow your community.

Doing puzzles

One of my favourite ways to pass the time at the moment is by doing puzzles. I find it’s like meditation and often have some of my best ideas while I’m doing a puzzle. It’s important to have hobbies away from a screen to give you eyes (and mind!) a break for a little awhile.


Hands up who’s got the paint out? If you’re going to be working from home for the foreseeable, why not put those decorating skills to good use and create yourself a calm and clear office space? We had a clear out at the beginning and it made a huge difference to helping me get back at my desk.

Of course there’s no pressure to do anything during a lockdown. If you want to binge watch Netflix or master a cookie recipe just for fun, by all means do it. But I know there are some of us itching to work on our businesses so hopefully these tips can help!


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