Today I’d like to introduce you to Carolyn from Your Day Your Way and give myself an excuse to share how lovely she looks in these pictures we took together!
Carolyn is an extremely talented Wedding and Event Venue stylist, based in Barry but travelling all over South Wales to decorate the most beautiful weddings, create themes for corporate events and style parties.
Last year as we went into lockdown all of Caroyln’s work stopped overnight. Events were cancelled, weddings postponed and parties were put on hold, but Carolyn hasn’t stopped working.
She signed up to The 6 Week Marketing Fix with me at the start of the year to help prepare her business for the rush of brides and clients when lockdown ended, expecting it to be quiet while we were still staying at home.
But Carolyn has kept going and her new shop, a calendar full of bookings and improved marketing is a testament to how hard she has worked. Here’s an insight into what we worked on together.
In the initial enquiry Carolyn gave herself the lowest score in all 6 marketing areas of The 6 Week Marketing Fix and wanted to focus on social media, her website and time management.
In our first Zoom session we created a plan of ideas that can be turned into social media posts, blogs and Pinterest pins to bring new customers to her business. While it’s slightly quieter Carolyn has been preparing for the busy season by creating social media posts now and writing blogs that answer the most common questions her clients have. She also has a bank of hashtags to use to direct new customers to her posts.
By creating these blogs she has somewhere to direct her clients if they have any questions and a place to share tips and advice and show that she’s an expert in her field. I love reading the blogs, especially the tips for your wedding day! We looked at the specific keywords her potential clients would be searching for and created a plan around these to make sure the content is increasing website traffic.
We also updated her website to ensure it was attracting the right customers and added information on smaller, intimate weddings which are taking place as lockdown restrictions ease. We also spoke about PR opportunities locally, nationally and industry specific that Carolyn could use to promote these new services.
Our final session was my favourite and focussed on Pinterest. As a wedding business and supplier, Pinterest is a huge source of website traffic for Your Day Your Way. We’ve taken a new collection of images to promote her table arrangements, chair covers and event themes and they’ll work perfectly on Pinterest to give inspiration to new brides and to help her customers visualise what their event will look like.
Carolyn has come to every session over the 6 weeks with so much enthusiasm and all of her hard work marketing her business is paying off. I’m so pleased to be able to work with such amazing independent businesses and I can’t wait to see what’s next for Your Day Your Way!
Find out more about The 6 Week Marketing Fix here.